Select works from Paintbox Studio
Year : 2018-19
Role : Art Director
Tools : Adobe Photoshop, Adobe Illustrator, Sketches
Skills : Art Direction, Storyboarding, Moodboards, Client Management
Client: ITC Fabelle • Agency: Dentsu, BengaluruThe launch of 4 unique flavours by Fabelle, Strawberry Cheesecake, Fire, Wood and Tiramisu, involved the idea of making these flavours come alive by visualising food art plating techniques using the ingredients and placing the chocolate tile in the middle. The whole campaign was created in CGI with each element rendered separately in layers. I handled layout, moodboarding, art direction and in-house team management.
Client: Sterling Reserve • Agency: Saatchi & Saatchi, MumbaiWorking in close association with the creative teams at Saatchi & Saatchi and Sterling Reserve for the 2019 lineup launch of B10 and B7 Whiskey bottles, I led the moodboarding, sketching, and art direction phases, shaping the project's visual language. For CGI, I collaborated with in-house experts at Paintbox to seamlessly translate hand-drawn ideas into digital reality.
Ideation for Layouts & Compositing
Client: VivoArt direction for global launch campaign of Vivo V11 and V11 Pro series mobile phones. Responsibilities comprised art direction, storyboarding and client communication.
Stills from a commercial for Vivo launching their new series of mobile phones V11 and V11 Pro.